Hydrating Conditioner hydrates hair and scalp, absorbing rapidly to provide long-lasting weightless moisture and shine. Coconut water provides vitamins, minerals and amino acids while African ginger stimulates the scalp for healthy looking and feeling hair. Equality-Empowerment-Beauty. These are the three principles that Alaffia follows to not only bring customers the best natural, fair trade skin and hair care, but also to help relieve the cycle of poverty in Togo. Alaffia empowers West African communities to become sustainable through the fair trade of indigenous resources. We encourage empowerment through our community projects, our women’s cooperatives, and through education and involvement in our local customer communities. We firmly believe that the cooperation of people across the world is an essential part of building sustainability in all communities.